Dal MBA program launches new ad

Dalhousie University recently launched an info graphic advertisement to market Canada’s only 22-month Corporate Residency MBA program.

Scott Comber, director of the Corporate Residency MBA (Jessica Filoso photo).

By Jessica Filoso

Dalhousie University recently launched an info graphic advertisement to market Canada’s only 22-month Corporate Residency MBA program.

The 15-second ad plays during shows like Dragon’s Den, Criminal Minds, The Big Bang Theory, and other popular shows where the MBA program’s target demographic would be watching.

“We’re looking for social media, which is again what our demographic market would be enticed into watching, and we are trying to niche market those students,” said Scott Comber, director of the Corporate Residency MBA.

Scott Comber talks about the new animated ad for Dal’s Corporate Residency MBA.
[audio:http://peninsula-news.kingsjournalism.com/wp-content/uploads/2012/03/scottcomber2.mp3|titles=scottcomber]

A longer 90 second ad, created by Egg Films, has been posted on Youtube, Dalhousie’s website, and other social media pages.

The video was created to tell two complex messages about the MBA program. Anybody with an undergraduate degree can take an MBA program, and to explain what an English major or Science major would do with an MBA.

“One of the reasons it was created is we realized we need to, as a program, evolve to learn more about the program, more about the employers, and more about the students,” said Comber.

With close to 3,000 views in the first 48 hours, the animated video has been catching people’s attention.

Related Links
Dal MBA on Twitter
More Video Highlights

“We wanted to create something that was a little bit edgier,” said Comber, which can also describe the MBA program compared to others across Canada.

The Corporate Residency MBA program, which started three years ago, was created with students, leadership skills, and quicker career advancement in mind.

“So we created a program, unlike any other in Canada, to focus on leadership and career management and development,” said Comber.

Kenneth C. Rowe Management Building at Dalhousie (Jessica Filoso photo).

The program gives students “the rigor of an MBA, and also the business experience” says Comber. Taking this uniquely, high ranked MBA program gives student work experience, and to 80 per cent get a job upon finishing with a starting salary around 65,000 dollars.

“We realized there are lots of very high potential young folk coming out of either undergraduate degrees, who need the option of taking an advanced degree, but also have a work component that’s going to put something on their resume,” said Comber.