By Natasha Hunt
Local fashion designer Lisa Drader-Murphy will be attending the renown Cannes International Film Festival this May. She will be bringing pieces from her own line, Turbine, to be gifted to celebrities in the event’s gifting suite.
“(It’s) really exciting,” says Drader-Murphy. “This is probably the most prestigious event in the world.”
Even more exciting for Drader-Murphy is the prospect of Turbine being a “face” for the Cannes’ gifting suite. Her work will be featured on press packages and media releases as part of the Cannes Film Festival Survival Kit.
The kit includes both clothes and cosmetics.
“(We’re bringing) our upside-down dress, our mini reversible hobo, (and) our #27 red lips set because you can take it from day to night,” says Drader-Murphy.
Drader-Murphy explains how she came up with the idea for the upside-down dress.
Drader-Murphy’s collection features classically minimalist pieces with a kimono-inspired edge. Among the items traveling with her to Cannes are reversible silk purses, cowl neck crop tops that turn into dresses, and her trademark leather obi belts.
Drader-Murphy selects pieces that will travel well, fit her clientele and have proven to be successful sellers in the past.
“Some of them have been requested,” she says. “I have a whole other collection of bags designed specifically for this suite, a lot of our obi belts…pieces that are easy to fit, because there are no dressing rooms.”
Cannes is not the first film festival Drader-Murphy has done. She has done gifting suites at both the Golden Globes and the Toronto International Film Festival.
“It’s the highest level of marketing that a business like mine can do, to go into the celebrity gifting suites at major world class events and essentially gift my product and designs to celebrities and major media, ” says Drader-Murphy.
These gifting suites allow designers like Drader-Murphy to market their products. Celebrities who are gifted the product give Drader-Murphy a “soft endorsement” by “selecting the product, and by wearing the product.”
Her pieces have been gifted to celebrities such as Jennifer Love-Hewitt, Dennis Quaid and Grey Gardens’ director, Michael Susi.
Drader-Murphy has gained some lucrative deals because of these suites, talking with Warner Brothers about featuring the Turbine line in both film and television shows such as Gossip Girl.
Her upside-down dress was shown in Cosmopolitan magazine, “because of a chance meeting,” says Drader-Murphy.
Despite all her individual success, Drader-Murphy believes that it’s important to promote local talent on the international level.
“We have some amazing workmanship here,” says Drader-Murphy. “I think that we can send out the really good trained, high quality product and allow that to represent Atlantic Canada. That’s good for us. That’s good for all of us.”
Lisa Drader-Murphy shows off the “Sam” satchel and the “Upside-down” dress.
|Turbine by Lisa Drader-Murphy|
|Cannes International Film Festival|