Entrepreneur says traditional shopping better than buying online

Aaron Clarke, an entrepreneur and owner of Fresh Goods, a sneaker and sporting goods store in downtown Halifax, is preparing for the new shipment of ‘goods’ coming into the shop.

By Tamara Freeman

Tamara Freeman Photography
Aaron Clarke in his store in downtown Halifax (Tamara Freeman Photo)

Aaron Clarke, entrepreneur and owner of Fresh Goods, a sneaker and sporting goods store in downtown Halifax, is preparing for the new shipment of ‘goods’ coming into the shop.

Clarke feels that it is important to physically see the item you are investing in, “feel the quality of it and try it on while not having to worry about shipping it back and dealing with all the headaches and hassles that come with shopping online.”

He saw this as an opportunity, “to be honest, (there is) such a poorly served demographic in Halifax, especially for men. All you really have is Duggers.”

Clarke says he’ll do anything to get people excited about downtown shopping and off the Internet.

“I’ve heard a lot of kids say they are happy the stuff is here because they were going to order it online.”

It was around this time last year Fresh Goods opened and it has done significantly well by being able to cater to all styles of people ranging from ages 18 to 85.

This spring is looking quite fresh with colours and styles flying in from suppliers with orders that were placed six months ago.

“(I’m) looking ahead to the spring, simple blocks of colours with less neon and brash high-tops, which are really (flashy),” Clarke points out.

Just in time for the spring collection is a special brand of shoe that has just been released in store.

“I’ve got some awesome Saucony stuff that I’m putting on the shelf this weekend,” a brand that is better known for it’s high end models of running shoes.

Aaron Clarke discusses new brands and styles coming into the shop this coming spring season
Aaron Clarke Interview

Also, for those Converse lovers, there is a new collection coming into Fresh Goods this spring that consists of sneakers with images from the Gorillaz and new designs with Superman and Batman.

There are great mixes of spring and fall styles, currently with half of the big deliveries of spring wear still in the process and fall items on clearance.

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