Nova Scotians star in ad campaign

Nova Scotians will soon be able to share what they love most about their province with the entire Maritimes region.

Anhia, a musician from Toronto, says she loves the music scene in Halifax. (Photo Leena Ali)

By Leena Ali

Nova Scotians will soon be able to share what they love most about their province with the entire Maritimes region .

The province has set up a new tourism campaign called, “My Nova Scotia.” Local residents will star in commercials to be aired in the Atlantic provinces  starting in May.

The campaign is looking for 21 enthusiastic people who will share on camera what they love most about Nova Scotia.

More than half of visitors to Nova Scotia come from the Atlantic region.

Here at Peninsula News we decided to ask people in Halifax what they love most about Nova Scotia.


(Video by Leena Ali, assisted by Lilianne Cadieux-Shaw)


According to Cailin McDonald, communication manager at Pier 21, “My Nova Scotia” is an innovative campaign which will attract more people to the province and, in turn, to museums such as Pier 21.

“Who better to promote the province than the people who live here?” says McDonald.

Jeff Gray from Halifax’s Museum of Natural History says “this campaign is really interesting because it engages the public.”

Gray says that local advertising is crucial since 70 per cent of visitors that come to the Museum of Natural History are local.

Auditions will be held all over the province throughout April. Those who would like to audition early can submit a video to by March 28.

The rest of the auditions will we held province-wide at these locations:


— Yarmouth, Frost Park/Town Hall, April 4, 10 a.m.-1 p.m.

— Liverpool, Visitor Information Centre, April 5, 9 a.m.-noon

— Lunenburg, Fisheries Museum of the Atlantic, April 5, 2:30 p.m.-5:30 p.m.

— Annapolis Royal, Waterfront Wharf, April 6, 9 a.m.-noon

— Wolfville, Willow Park, April 7, 9 a.m.-noon

— Truro, Truro Mall, April 8, 9 a.m.-noon

— Amherst, Amherst Centre Mall, April 11, 11 a.m.-2 p.m.

— Pictou, Visitor Information Centre, April 12, 9 a.m.-noon

— Antigonish, Antigonish Mall, April 12, 2:30 p.m.-5:30 p.m.

— Cheticamp, La Place des arts Père Anselme-Chiasson, April 13, 10 a.m.-1 p.m.

— Sydney, Cruise Pavilion, April 14, 10 a.m.-1 p.m.

— Port Hawkesbury, Civic Centre, April 15, 10 a.m.-1 p.m.

— Sheet Harbour, MacPhee House Museum/Visitor Information Centre, April 16, 10 a.m.-1 p.m.

— Halifax, Waterfront Wharf, Maritime Museum of the Atlantic, April 17, 11 a.m.-2 p.m.


External links
“My Nova Scotia”