By Megan Rudson
Local clothing designer Lisa Drader-Murphy attended this year’s Golden Globe Awards to represent the East coast in the celebrity world.
“I was invited to the celebrity gifting suite. It’s the highest level of marketing that a company like mine can do,” says designer Drader-Murphy.
The gifting suite is an event where companies market their products by giving them away to celebrities. Drader-Murphy was chosen to attend the gifting suite at the Toronto Film Festival when the producer of the suite realized they were missing an East coast representative.“She had representatives from other parts of Canada and she found there was a hole in her suite by not representing all of Canada.”
After attending the Toronto Film Festival and getting great reviews, Drader-Murphy was chosen to attend the gifting suite at the Golden Globes. “They were so happy with the reception at the film festival, and that’s when she invited me down to the Golden Globes.”
Drader-Murphy’s store and line, Turbine, is a collection of women’s clothing, sterling silver jewelry, leather handbags and mineral cosmetics. “The name represents a production of power clothes for women, the turbine is a power generator,” says Drader-Murphy.
Turbine is located on the water at Bishop’s Landing and has been there for about two and a half years. Drader-Murphy says the style is classic, yet trendy, “Paying homage to the trends without being victimized by them, so it is very current.”
Turbine was discovered by the gifting suite producer (in charge of the Toronto Film Festival and the Golden Globes) through their online coverage. “We turned up in all the searches and we’ve had a bit of online exposure so we came up fairly readily,” says Drader-Murphy.
At the gifting suite, Drader-Murphy had the opportunity to set up a miniature Turbine boutique and present her clothes to celebrities such as Dennis Quade and Jennifer Love-Hewitt. “It might sound kind of odd, but we give our products away to the celebrities. I was able to meet each one of them individually and talk with them about my company, (and) about Nova Scotia—my part of Canada—and give them a part of my collection.”
The Toronto Film Festival and the Golden Globes are not the only times that Turbine has been involved with the celebrity fashion world. “I have contributed to the celebrity gifting bags at the Super Bowl last year,” says Drader-Murphy.
In the ‘90s, Turbine helped dress some of the Mary-Kate and Ashley movies. Drader-Murphy still has an agency in Hollywood who are currently trying to get some of her designs on television shows such as Entourage and Gossip Girl.
Along with television and film, Drader-Murphy has some high-profile clients who order her designs for friends and family. “Sir Paul McCartney ordered Christmas gifts for members of his female entourage,” says Drader-Murphy.
Turbine is entering a busy time in the local community as they prepare to feature pieces at the Halifax Fashion Dance explosion on March 19 and launch their spring line on April 10 at Pier 21. “It’s the official spring launch to benefit Dress for Success Halifax,” says Drader-Murphy.
Turbine has recently sent images for a spread in Cosmo magazine and has been interviewed by Elle magazine.
Drader-Murphy is hesitant about attending the Golden Globes next year because of the cost of travel and giving away so much merchandise, but if she were to be invited again she may change her mind.